Wednesday, 23 February 2011

My thoughts on getting to the FRONT PAGE of Etsy

My thoughts on getting to the Front Page of Etsy

My last post was all about the point scoring of Etsy treasuries. Which is really good if you want to know how to get treasuries you have curated or you are featured in really really “HOT”.

The hotter they get then the more exposure is given to the items featured in the treasuries. I suppose the shop that has curated the treasury make get a look in too, if they have a stunning avatar that gets them noticed.

But what if your ultimate challenge is to get a treasury you are featured in to the Front Page.

We hear of some shops getting to the Front Page once or twice a day, others maybe once a year. It’s not all about stunning items and photographs or even what’s in the treasury. There have been some really bazaar looking treasuries on the Front Page and some not so good photos. [But If I were you I still concentrate on getting them really cool photos].

So Rule 1 for me is:


Great, stunning cool photos – Etsy Admin choose the Front Page, so the photos must fit in with what they think is great! All my photos so far are crispish and on a white background (I have a white kitchen table with white tiles behind so it’s easy for me). Looking at what hits the Front Page, some items are well staged, some items are really close up, some items make you want to look and find out more, some items have a sense of purpose, a theme to them.   

I’ve retaken some of my scarf photos, incorporating a large glass bottle (to entwine the scarf round) which does make them a bit more 3D (you can even see the bit of the scarf that would normally be behind your neck) but I really don’t think that’s enough. Not Front Page material yetL. Any suggestions? (I don’t have a model).

Another Rule for me, which I need to do ASAP, is:-

Use the merchandising report. This apparently tells you what Etsy Admin are looking for. They say what colours, what ideas, etc. So I must correctly tag my items for these themes. If spring is a merchandising theme then I need to tag my items accordingly. So if I have something that is green, I need to tag it ‘spring green’.

People that are making treasuries to get them on the Front Page (there are teams especially for this) will be making collections based on the merchandising report as they know that Etsy Admin will be looking for these treasuries.

And then I need to:-

Carry on making treasuries myself – but take a look at the merchandising report and pick items that fit the bill. Make sure it’s beautiful (all mine are!) a wide variety of items and at different prices. Tag the treasury with tags from the merchandising report. When I have a really cool one then promote all over the place. The only way its going to become hot or get noticed by Etsy Admin is to get those points.

Thinking of joining a treasury team if I can’t get on the Front page on my own merit. But that’s for a later day.

I haven’t got tons of time , so really need to find any short cuts I can , I’m hoping that if I can get on the Front Page , get a whole load of hearts (future sales perhaps) and a sale or two it will keep me motivated to continue.

 It’s about working the system, like lots of others do.

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